Registration

Registration

Opening Remarks by Conference Chairman, Helen Meyer

Keynote: Soundtrack of your life. Why and how do people listen to music nowadays and whats do they want it to be?

Deep dive into voice-controlled systems and new customer experience as well as requirements towards service. How customer expectation is changing and how to meet the needs: albums don’t work anymore, no ownership of music, music as temporary value. How will the new consumption realities shape the industry tomorrow?

Keynote: Music is becoming a commodity - how do you engage people to listen your music nowadays?

Trends and Insights on Facebook & Instagram. Music content consumption and the consumer journey on Social media. Product innovations to drive engagement.

The future of radio

What could the future of Personal, Global and digital radio look like? What will be the future of radio look like in a Streaming dominated music economy? The different radio formats, and pro’s/con's

Keynote: How the Hipgnosis Songs Fund is transforming the music industry

Traditionally the main investors in the industry are labels, who collectively spend around 4,5 billion USD in A&R and marketing activities annually. The amounts needed to break an artist in a major market, such as the USA or UK vary from 0,5 to 2 million USD. It is a very capital intensive business, but also a profitable one. This set up naturally leads to a monopolistic market structure, where few players dominate it. As a consequence, remuneration is distributed in a very unbalanced way: creators tend to receive only about 8% from the revenues, while being the most important part of the value chain. Merck set up an investment fund, Hipgnosis Songs Fund LTD, to deal with this situation. He will tell why private investment into music makes sense, share his vision on the future of music as an asset and elaborate on how he is planning to balance the revenue distribution with his initiative.

Interactive session: A Simple Guide to Amplify the Power of Human Touch

Want to explore the new types of interaction between human and technology with the help of sound as a medium. Curios about a tech, which сonnects every object, from soap, sneakers, clothes, and cars, to airliners and cities to create meaningful sonic installations and engage the audience for musical interactions? Get involved into this interactive session to play some tunes on the hands of your neighbors!

Networking Luncheon

The dawn of a new era: enter the AI Composer

As AI in music starts to mature, a new kind of creator emerges. One who interacts lightly or deeply with the AI studio to produce instant & infinite music compositional variations. Rather than focus on the threat, let’s take a moment to focus on the possibilities which lie ahead. We created Alfie, our AI music creation platform, to enable anyone to play, discover & create amazing music. After hitting a key milestone in April 2019, we are confident that we can now double-down on our mission to bring it to a mass market of creators. In our presentation, we will reveal our approach and demo 4 music tracks created by Alfie.

Keynote: Artifical Intelligence, Copyright and the Music Business

AI systems are increasingly being used in creative work, from music compositions, storytelling to production of visuals. While the content industries that monetizes these works depend on copyright frameworks, in most jurisdictions AI-generated works cannot be copyrighted. This talk gives an introduction to AI music systems and discusses business strategies for content companies to address this tectonic shift.

Artist Insight: Dance the Algorithm

How writing songs for a virtual Popstar changed my mind on AI. State-of-the-art collaborations between „creative" AI ́s and humans. Adapt or die: Every ten years something kills the music industry. What ́s next?

How Music Creators Can Survive the AI Music Generation Revolution and Thrive

Several companies, from small research-oriented startups to high-tech giants like Google and Spotify, are currently developing Artificial Intelligent (AI) systems which can generate convincing music. This tech posits unprecedented challenges to music labels, producers, and artists. The talk will touch upon some of the hallenges that the music industry will face in the advent of AI creative systems, and provide a few ideas on how different actors in the industry can benefit from this revolution.

Panel Discussion: How can independent music players gain from using AI today?

There are several ways an independent player could benefit from AI: In 2000, 80% of the music industry’s revenues came from less than 3% of the releases. AI could help to match undiscovered artists and their music to listeners who would enjoy their sound. Help to compose and to produce automatic music to enhance label catalog. Projects such as “Meditative Music,” “House Moods,” or any style collections project could greatly benefit from this. We will discuss the case-studies of AI use.

Closing remarks by Helen Meyer